Watch the campaign conceptualised by Kinnect
HDFC Bank has announced a campaign to help digital India take on bank frauds.
Conceptualised by Kinnect, the campaign is based around a central character, Vigil Aunty. Vigil Aunty's wants to lead a movement to get India ‘Freedom from Frauds’.
Along with a film (top) which introduces the character, a microsite has also been created to spread awareness.
HDFC Bank also released a full page ad across dailies on 18 August to spread more awareness about the same.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Taiwanese airline strengthens its alliance with the Hakuhodo-backed agency to amplify brand impact in the Malaysian market.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
