fraud
Anti-fraud programmes ‘saved US advertisers $10.8 billion in 2023’
Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.
Google says AI has amplified fraud while helping it remove bad ads
Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.
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Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.
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Ad industry pledges to uphold brand safety standards in SEA
The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety
How ChatGPT and Web3 will open a new can of worms for advertising transparency
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
How to make digital advertising in SEA safer and less attractive to criminals
In this piece, Nick Stringer from the Trustworthy Accountability Group (TAG) argues that companies in growing regions can lift digital industry ad fraud and safety standards simply by asking for them.
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