The Knowledge
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Global indie rankings: Where are the APAC agencies?
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
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Publicis climbs the highest in APAC media rankings following Kenvue win
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
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Tata Motors win pushes Omnicom Media Group into top five of global new business
Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.
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Nunn Media climbs to $42.8 million in wins, leading Australia's independent media scene
Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
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Publicis' Unilever win solidifies its strength in APAC media rankings
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
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Omnicom, WPP and Publicis shops vie for top spots in global media league
Meanwhile, four new agencies enter the top 20.
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APAC media spotlight: UM retains Australian Government brief for the second time
But overall media new-business activity drops by a third.
Purpose-led marketing—still in favour?
Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.
Billions spent on sports sponsorship: Is it actually effective?
Our exclusive global survey reveals all.
The new rules of sports sponsorship
EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
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GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings
Meanwhile PHD supported by retentions in China remains firm on the top.
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Amazon and eBay cause tremors in global new-business league
Six agencies shatter the billion-dollar ceiling.
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PHD tops September media rankings, Publicis soars
PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.
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Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?
Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.
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Zenith rockets into top 10 in global media new-business league
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Global creative rankings: Digitas leads new-business league in first half of 2024
WPP shops land fifth and sixth position.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
Plus VCCP Media and Infinity Media enter the league.
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APAC bucks global M&A slump, deals surge 30%
While global mergers and acquisitions tumbled 15% in H1, APAC bucked the trend with a 30% surge in deal-making, signaling an aggressive appetite for growth in the region.
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