Advertising
Will DeepSeek change the game in AI branding?
As AI brands seek to build trust and familiarity, DeepSeek’s bold identity signals a departure from the industry’s minimalistic norms.
Sarah Golding steps down from T&Pm after 23 years
Global partner plans to take some time off before looking for her next role.
Havas reports 0.8% drop in revenue for 2024 as Asia Pacific grows organically
First set of results since Havas was spun off from Vivendi.
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Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’
Two leading proxy advisory groups recommended shareholders vote in favour of acquisition.
Media is key battleground for agency giants in new world order
Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector.
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Creativity in crisis: Subjectivity and poor feedback stifle advertising
A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.
Woolley Marketing: Is agency new business a marketing or sales activity?
Every agency is trying to find the sales pitch that will win the business, but in the process, you might lose the very differentiation that secured your place in the pitch in the first place, says Darren Woolley.
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Indie agencies gain ground globally, PMG tops rankings
Meanwhile, a confidential independent won the $200 million Shanghai General Motors media account in March.
Why hasn’t adland tackled its long-hours culture?
Despite ongoing discussions about work-life balance, the industry remains caught in a cycle of late nights, last-minute deadlines, and climbing pressures. Adland weighs in on the persistent challenges and potential solutions.
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Amazon refunds advertisers whose ads appeared on CSAM sites
Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.
Netflix posters will reflect real-time pollution to promote Toxic Town series
The digital posters will use measurements of the air quality around them.
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For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
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Falling dominos bring Telstra's internet experience to life
A visually engaging display of over 20,000 colourful dominos aims to give life to 'seamless internet' in this campaign from the Australian telco giant.
Electronic Arts appoints GroupM to global media account
T&Pm was the incumbent on the account.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
CEO promises “thoughtful decision-making” as it plans more cuts.
A new UNICEF campaign hits a six for gender equality
Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.
Move and win roundup: Week of March 3, 2025
McCann Worldgroup, VaynerMedia, FCB, VML, Initiative, Havas, TikTok, Dept, Enigma, BBC Studios, Fedex, Ogilvy, and more, in our weekly collection of people moves and account news.
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
CEO dismissed idea WPP might sell AKQA in Campaign interview.
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