Joseph Arthur
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Google announces additional AI-powered PMax updates ...
The adtech giant hopes to support its advertisers as they navigate the ‘golden quarter’ with the introduction of enhanced asset testing, video performance and campaign management tools.
Anti-fraud programmes ‘saved US advertisers $10.8 ...
Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.
X poised to suffer ‘biggest recorded pullback’ from ...
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
The Trade Desk ‘preparing to launch its own smart ...
If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.
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Perplexity announces ‘timely’ AI ad features as it ...
Backed by the likes of Jeff Bezos and Nvidia, the AI-powered search engine’s ad platform promises to open new doors for advertisers.
CTV outpaces AI on marketers’ list of consumer ...
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
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