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The CMO's MO: HDFC ERGO’s Somesh Surana on why AI ...
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
Global CEO Thom Newton on Conran Design Group's ...
As Havas announces Conran Design Group’s rebrand as its new flagship network, Campaign asks about its intent, the roll out from India, and what it truly means to be a 'citizen brand'.
Customer experience can no longer be an afterthought...
With a mission to reshape brands through exceptional customer experiences, Havas' Shulman discusses strategies for balancing soaring consumer expectations with personalised and meaningful interactions in a fiercely competitive market.
Emami at 50: A tale of two Radhey Shyams, their ...
Campaign India has a freewheeling conversation with Emami Group India's directors and second-generation scions, on the secrets and trials of running a business with three generations from two different families, becoming a leading FMCG brand, pioneering in-film advertising and more.
How green is India's adland valley?
In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
The CMO’s MO: 'The industry should bring in ...
CMO Abhishek Gupta reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable.
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