News
WPP employees push back on return-to-office policy with petition
WPP CEO Mark Read informed employees they have to return to the office four days a week from April.
TikTok launches Messaging Ads in Asia Pacific
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
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The shocking things you can now say on Meta's platforms
As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.
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TikTok encourages brands to ‘take more exciting creative risks’ in ads
Platform identified trends including ‘tapping into girlhood’ and working with more content creators.
WPP mandates four days per week in office
The change to the global guidelines will apply across WPP's operations.
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CNN’s commercial head on ethical AI and brand safety
Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.
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Global indie rankings: Where are the APAC agencies?
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
Former Dentsu China CEO Deric Wong joins EternityX
EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.
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Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.
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Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
Traditional fact-checking will make way for X-inspired "Community Notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.
40 Under 40 2024: Ryan Cheung, PressLogic
Cheung’s risk-taking and entrepreneurial spirit seeps into all facets of the company he founded—across growth, operations, and innovation.
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GroupM Southeast Asia CEO Himanshu Shekhar exits
Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.
40 Under 40 2024: Rudy Khaw, AirAsia
Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.
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Hakuhodo and DY Media Partners merge in Japan
The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.
40 Under 40 2024: Nishant Shekhar, Havas Media Network
Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.
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The CMO's MO: Agoda's global CMO on why the future of travel is hyper-local
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
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Havas Media Network names Singapore CEO and SEA president
Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.
Move and win roundup: Week of January 6, 2025
Standard Chartered, Warner Bros. Discovery, UM, Realme, Omnicom Advertising Group, IPG Mediabrands, GroupM, McCann, Lion & Lion, Weber Shandwick, L’Oréal, and more in our weekly collection of people moves and account news.
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Former UK deputy PM Nick Clegg leaves Meta ahead of Trump’s return
Republican and former White House deputy chief of staff Joel Kaplan to take over as Meta’s president of global affairs after nearly seven years.
New year, new moves: Key people shifts and business wins this week
As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.
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