Cecilia Garzella

A tale of two holding companies: WPP and Publicis
The Information
11 hours ago
Cecilia Garzella

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.

China set to dominate global DOOH in 2025: GroupM year-end forecast
Dec 10, 2024
Cecilia Garzella

China set to dominate global DOOH in 2025: GroupM ...

Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.

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