PR
FleishmanHillard hires Ketchum’s Jim Joseph as global head of brand impact
Joseph previously held roles at Ketchum such as US CEO and global CMO.
Why hasn’t adland tackled its long-hours culture?
Despite ongoing discussions about work-life balance, the industry remains caught in a cycle of late nights, last-minute deadlines, and climbing pressures. Adland weighs in on the persistent challenges and potential solutions.
Netflix posters will reflect real-time pollution to promote Toxic Town series
The digital posters will use measurements of the air quality around them.
Finn Partners acquires Singapore-based consultancy Rice Communications
Rice managing partner James Brasher joins Finn in the same role, leading the agency’s combined Singapore office.
Why the NikeSkims brand partnership is one to watch in 2025
With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.
Move and win roundup: Week of March 3, 2025
McCann Worldgroup, VaynerMedia, FCB, VML, Initiative, Havas, TikTok, Dept, Enigma, BBC Studios, Fedex, Ogilvy, and more, in our weekly collection of people moves and account news.
Stagwell revenue up 10% organically in last quarter of 2024
The holding company is predicting net revenue growth of 8% this year.
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
Campaign Big Global Awards 2025: winners revealed
Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.
APAC revenue dips for Edelman as global revenue slips back to under $1 billion
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
Adland has the power to influence social media but who can tame it?
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
The Oscars 2025: Who will win the film poster review?
AML Group creatives Lizzie Hutchison and Stephen O’Neill discuss the highs (and lows) of posters for this year’s Best Picture nominees at the Oscars.
Duolingo's mascot death stunt: Genius or confusing?
Now that Duo the Owl is back from the dead, was the stunt a success?
Move and win roundup: Week of February 24, 2025
Read about the latest people moves and account news from Ogilvy Singapore, The Hallway, Enigma, D3, Zonnios&Hunt, TBWA, H&M, 72AndSunny and others.
Call for entries: Campaign Asia-Pacific’s 2025 Power List
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
‘The White Lotus effect’ on Thai tourism
For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.
Is Elon Musk’s X winning back advertisers?
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
4 flashpoints in the Trump White House's war with legacy media
From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.
Lindsay Pattison to leave WPP after 16 years
The global talent, transformation, client and media agency leader will leave in May.
Gen Z isn't buying Black History Month campaigns from brands scaling back on DEI
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
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