PR

2 days ago

Porsche deletes post on Threads that said ‘9.11 is my favourite time of the day’

Some social media managers are defending Porsche’s post, saying it clearly did not allude to the 9/11 attack on the United States.

2 days ago

FleishmanHillard's Ryo Kanayama on why traditional PR models are no longer relevant

A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese corporations, and why communications is no longer just a support function—but a strategic imperative.

3 days ago

Women to Watch 2024: Natalie Lowe, The Orangeblowfish

An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.

3 days ago

How real is the threat of AI-driven job cuts within PR?

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

Apr 8, 2025

Women to Watch 2024: Nana Cao, BBDO

Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.

Apr 8, 2025

Unsanitary practices at Abbott's baby formula factory whose shutdown behind mass shortages

Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.

Apr 7, 2025

Move and win roundup: Week of April 7, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Droga5 ANZ, Dentsu, Hearts & Science, Connecting Plots, LEVO, OMG, TBWA\Sydney, electriclime°, The Sandpiper Group, Google Cloud, Hakuhodo, Accenture Song and more.

Apr 4, 2025

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

Apr 3, 2025

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

Apr 2, 2025

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

Apr 2, 2025

AB InBev India moves beyond sponsorships—Betting big on owned festivals

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Apr 1, 2025

Pizza Hut lures lunchtime queues in Hong Kong

Because nothing screams 'lunchtime bliss' like a free slice of pizza.

Apr 1, 2025

People moves and business wins this week

Latest developments from Cheil, DDB Mudra Group,Grey India, Droga5, Moving Walls, Howatson+Company, Mediacorp, Nature, BBDO Japan, Havas, Fourteen10, Clemenger BBDO, and more in a weekly roundup.

Mar 31, 2025

'Asia isn’t just part of the story—it is the story': WSJ’s Deborah Ball on why global news attention is shifting east

A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.

Mar 31, 2025

Campaign announces shortlists for the Event Marketing Awards 2025

A total of 215 entries have made the cut across 40 categories, spanning campaign, people, team, and agency accolades.

Mar 29, 2025

Did Heathrow’s shutdown prove that bad press no longer matters?

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

Mar 29, 2025

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

Mar 28, 2025

The world isn’t a studio Ghibli film (yet), but it’s trying to be

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.

Mar 28, 2025

From SEO to GEO: How agencies are navigating LLM-driven search

AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.

Mar 27, 2025

Netflix's Adolescence: Are screen writers the new lobbyists?

Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.