Marketing PR Analysis News Opinions
Wenzhuo Wu
Dec 8, 2019

The risk in China’s huge influencer economy

Recent stumbles by KOL facilitators in China show the market is still fluid.

Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fanbases through live-streaming on foreign cosmetic products. Photo: Zhihu. Illustration: Haitong Zheng/Jing Daily

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