Marketing
Eugene Lee steps down from McDonald's after 15 years
Former international CMO at McDonald's announced his exit via LinkedIn; he looks ahead to new challenges and spending time with family.
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Coach’s AI-powered handbags take a swing at a fashion revolution
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
CEO dismissed idea WPP might sell AKQA in Campaign interview.
40 Under 40 2024: Yong Ping Loo, TBWA
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
Campaign Big Global Awards 2025: winners revealed
Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.
WPP shares slump as revenue declines and headcount drops by 6000
The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.
40 Under 40 2024: Tom Geekie, Jaywing
His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.
Adland has the power to influence social media but who can tame it?
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
How Chinese white label beauty brands are rising the ranks
Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.
.png&h=268&w=401&q=100&v=20170226&c=1)
Ramadan 2025: How Indonesians plan to spend, save, and give
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Here’s a thought: Marketers can sell anything—except their own value
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.
Together Group adds experiential tech shops to global offering
The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.
APAC ad spend growth pegged at 5.8%, buoyed by SEA
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
It's time to take a stand against bland marketing
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.
.png&h=268&w=401&q=100&v=20170226&c=1)
Spikes Asia announces Innovation Spikes 2025 shortlist
This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
Game on: Inside Razer’s quest to turn avid gamers into brand loyalists
From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.
Google adds new asset testing to PMax to improve campaign performance
The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
‘Nice little advertising business you got there. Be a shame if something happened to it’
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon Advertising boss on ad tiers: 'I don’t think about the competition'
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)