Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Australia and India each walked away with five Grands Prix at the 2025 Spikes Asia Awards, which were announced this evening at a ceremony in Singapore held at Swissotel The Stamford.

While Australia, India, New Zealand and Singapore maintained their stronghold as consistent winners, this year marked a major milestone for Kazakhstan, which claimed its first-ever Grand Prix wins—with two separate agencies earning top honours.

India’s Grand Prix winners included Leo, Mumbai in Creative Data for ‘Turf Finder’ (Gatorade); McCann, Gurgaon in Design for ‘Fit My Feet’ (Buckaroo Footwear); Early Man Film, Mumbai and Kondurkar Studio, Delhi in Film Craft for ‘The Steel of India’ (Jindal Steel and Power); Ogilvy, Bangalore in Healthcare for ‘Eye Test Menu’ (Titan Eye+); and Havas, Mumbai in Print & Publishing for ‘Ink of Democracy’ (The Times of India).

Australia’s wins spanned multiple disciplines: BMF, Sydney took the top prize in Creative Effectiveness for ‘Shop Aldi First’ (Aldi Australia); Droga5, part of Accenture Song, Sydney was awarded in Creative Strategy for ‘How the Unofficial State of the Nation saw Australian Lamb leap to new heights’ (Meat & Livestock Australia); VML, Sydney triumphed in Direct with ‘The KitKat Break Chair’ (Nestlé); Special Sydney secured the Integrated Grand Prix for ‘Get Almost, Almost Anything, Maybe Even Andy Murray’ (Uber Eats); and Supermassive/FINCH, Sydney won the PR category for ‘36 Months’ (Public Policy Campaign).

Kazakhstan’s historic debut saw GForce, Almaty win the Grand Prix in Media for ‘The National Sport of Kazakhstan’ (RUH Fighting), while NOTO Agency and Procter & Gamble earned recognition in Music for ‘Aidakhar’ (Old Spice).

Colenso BBDO Auckland, which won Grands Prix in both Gaming and Innovation, was named Asia-Pacific Agency of the Year. Special Sydney took Independent Agency of the Year for the second consecutive year.

In the Special Awards category, Ogilvy was named Network of the Year, while EssenceMediacom topped the Media Network rankings. BMF Sydney also emerged as Strategy & Effectiveness Agency of the Year.

Samsung was named Advertiser of the Year, recognised for its consistent creative excellence and strong performance across multiple categories at this year’s awards. The brand’s work demonstrated a blend of innovation, cultural insight, and impact across the APAC region.

Live judging for the awards took place in Da Nang, Vietnam, with over 80 jurors representing creative excellence from across the region.

To check out the full list of winners, visit the official Spikes Asia site here.