Elizabeth Wiredu

Sep 29, 2024

'Celebrating a new life..with junk food?': Burger ...

A campaign series from Burger King and the agency BBH London, showing women enjoying Burger King food just after giving birth, has garnered strong views from marcomms professionals–both for and against.

Sep 24, 2023

Russell Brand case: 'Legal and PR strategies need ...

The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.

Sep 4, 2023

Lush hires agency for festive campaigns

Cosmetics retailer Lush has selected a PR agency in the UK and Ireland to oversee its upcoming Christmas campaigns.

Jul 2, 2023

'No brand can escape supply chain scrutiny'—Comms ...

Following revelations that it had violated labour laws, Chinese fashion e-retailer Shein invited influencers to visit its facility. What could possibly go wrong?

May 28, 2023

Influencer marketing is 'magic and science', says ...

Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.

May 1, 2023

'Creativity is still very much people-driven' — how ...

With AI tools causing a stir across the sector, how are PR and comms agencies deploying AI tech on a day-to-day basis?