Opinions
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Woolley Marketing: An agency village can be the dream team or a disaster
Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.
Chinese influencer Li Ziqi returns, sparking renewed interest in traditional cultural practices
Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
Agency holdcos face a new crossroads: reunite media and creative, or risk irrelevance
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.
Is Bluesky the new #MarketingTwitter? Marketers weigh in
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
Generation Greytt: The trillion-dollar market that brands continue to ignore
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
Igniting the spark: A how-to-guide for finding inspiration in project ideation, while embracing your identity
Here’s how one native designer brings her full self to her creative work — and how you can, too.
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'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'
Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.
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Jaguar's identity crisis: A self-inflicted wound that could have been avoided
Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.
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Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.
It's time we stopped treating Gen AI like our dirty little secret
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
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Opinion: Jaguar’s rebrand might actually be a masterstroke
I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.
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Is cheap the new black? E-commerce's existential crisis
Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
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To the junior creative in the industry: 'It's okay to take it slow'
An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.
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Performance vs. branding? You're asking the wrong question
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
SearchGPT: How to adapt for the AI search engine era
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.
'My side hustle as a DJ has been anything but a distraction to my work'
Business director by day and DJ by night, Jodi Chik of DDB Group Hong Kong talks about her 'double life' and her journey to a place where she can openly embrace and celebrate both sides of herself.
The life of a junior creative no-one tells you about
In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.
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How Trump's presidency will reshape the global tech order
The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.
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The return of Donald Trump: What it means for APAC's marketing industry
As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.
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