The Information
Do the latest holding company results signify a shift towards media first?
Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.
Google is on a mission to make using AI ‘A-OK’
The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.
Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move
Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.
OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.
Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’
In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
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Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.
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Zurich picks single agency for global media account
Results are in for the winner-takes-all pitch.
Revealed: Latest hybrid working policies across 'big six' agency groups
In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms
The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
Bracing for a ban: What to know about a world without TikTok
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
Vietnamese American astronaut activist makes leaps for womankind—wearing an E.l.f. red lip
E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ‘Show Your(s)e.l.f.’ series.
Timeline of a mega-merger: The origins of Omnicom and IPG
See the full timeline of advertising's new powerhouse merger here.
EssenceMediacom's Nick Lawson to leave after 33 years
He will depart at the end of the year.
Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
John Wren and Philippe Krakowsky speak to Campaign.
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Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Agencies hail their “complementary” assets and cultures.
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Omnicom poised to confirm IPG acquisition and announce leadership
Announcement expected imminently.
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M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
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Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
M&A report surfaced on financial blog.
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