Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
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Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
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Launch of Campaign Germany follows Canadian expansion earlier this year.
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