Maisie McCabe
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Campaign CMO Outlook 2024: Why marketers still want ...
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
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OMG WTF is OAG?
Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
Maybe Cannes Lions isn't capable of picking all of ...
Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
The creative backlash against Apple 'Crush' missed ...
Apple is diluting its advertising pedigree with low-grade thinking.
Amid the flood of agency mergers, Ogilvy One is a raft
As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.
The & Partnership and MSix & Partners merge to form ...
Agency says bringing media and advertising together will allow it to leverage AI better.
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