Cannes Lions 2024: Must-see Grand Prix winning work this year

In a year marked by innovation and creativity, the 71st Cannes Lions International Festival of Creativity are celebrating the advertising industry's most outstanding achievements.

The Grand Prix winners this year demonstrated unparalleled excellence, pushing the boundaries of storytelling, technology, and social impact. From emotionally charged narratives to groundbreaking technological integrations, these campaigns set new standards for the industry.

Campaign Asia-Pacific is publishing a daily roundup of APAC winners as they are released in Cannes, you can get the highlights here. In this roundup, we delve into the campaigns that took home the top honours, showcasing the brilliance and ingenuity that earned them the prestigious Grand Prix at Cannes Lions 2024.

DAY 5: June 21

Category: The Dan Wieden Titanium
Winner: Doordash 
Campaign: Doordash All The Ads
Agency: Wielden+Kennedy, Portland / Superette, San Francisco

Category: Sustainable Development Goals
Winner: Renault 
Campaign: Cars To Work
Agency: Publicis Counseil, Paris

Category: Grand Prix for Good
Winner: RSF 
Campaign: Reporters Without Borders: The First Speech
Agency: Innocean, Berlin

Category: The Lion for Change
Winner: Unilever
Campaign: Transition Body Lotion
Agency: Ogilvy, Singapore

Category: Film 
Winner: Sydney Opera House
Campaign: Play It Safe
Agency: The Monkeys, Accenture Song, Sydney

Category: Film 
Winner: Orange
Campaign: Women's Football Game
Agency: Marcel, Paris

DAY 4: June 20

Category: Luxury & Lifestyle
Winner: Loewe
Product: Loewe X Suna Fujita
Agency: Andrea Animates (Port Townsend) and Output (Shanghai)

Category: Innovation
Winner: KVI Brave Fun Inc
Product: Diabetes Diagnostic Solution
Agency: Klick Health, Toronto

Category: Creative Strategy
Winner: KPN
Campaign: A Piece Of Me
Agency: Dentsu Creative, Amsterdam

Category: Creative Effectiveness
Winner: Heinz Ketchup
Campaign: It Has to be Heinz
Agency: Rethink, Toronto

Category: Creative Commerce
Winner: Renault
Campaign: Cars to Work
Agency: Publicis Couseil, Paris

Category: Creative Business Transformation
Winner: Philips
Campaign: Refurb
Agency: LePub, Amsterdam

Category: Brand Experience & Activation
Winner: Pop-Tarts
Campaign: The First Edible Mascot
Agency: Weber Shandwick, New York

DAY 3: June 19

Category: Direct
Winner: Xbox
Campaign: The Everyday Tactician
Agency: McCann, London

Category: Creative Data
Winner: MasterCard
Campaign: Room for Everyone
Agency: McCann Poland, Warsaw

Category: Media
Winner: Mercado Libre
Campaign: Handshake Hunt
Agency: Gut, Sao Paulo

Category: PR
Winner: Specsavers
Campaign: The Misheard Version
Agency: Golin, London

Category: Creative B2B
Winner: JCDecaux
Campaign: Meet Marina Prieto
Agency: David, Madrid

Category: Social & Influencer
Winner: Cerave
Campaign: Michael Cerave
Agency: Ogilvy PR, New York

 

DAY 2: June 18

Category: Design
Winner: Cemento Sol
Campaign: Sightwalks
Agency: Circus Grey, Lima

Category: Digital Craft
Winner: Spotify
Campaign: Spreadbeats
Agency: FCB, New York

Category: Industry Craft
Winner: Frankfurter Allgemeine Zeitung
Campaign: The 100th Edition
Agency: Scholz & Friends, Berlin

Category: Entertainment
Winner: WhatsApp
Campaign: We Are Ayenda
Agency: Creative X, Palo Alto & Modern Arts, Los Angeles

Category: Entertainment Lions for Gaming
Winner: Xbox
Campaign: The Everyday Tactician
Agency: McCann, London 

Category: Entertainment Lions for Music
Winner: Diageo
Campaign: Errata at 88
Agency: AlmapBBDO, Sao Paulo

Category: Entertainment Lions for Sport
Winner: Orange
Campaign: Women’s Football
Agency: Marcel, Paris

Category: Film Craft
Winner: Hornbach
Campaign: The Square Meter
Agency: Heimat \ TBWA, Berlin

DAY 1: June 17

Category: Outdoor
Winner: Pedigree
Campaign: Adoptable
Agency: Colenso BBDO, Auckland

Category: Pharma
Winner: Siemens Healthineers
Campaign: Magnetic Stories
Agency: Area 23

Category: Audio & Radio
Winner: Specsavers
Campaign: The Misheard Version
Agency: Golin, London




Category: Health & Wellness
Winner: Dramamine
Campaign: The Last Barf Bag
Agency: FCB, Chicago

Category: Health Grand Prix for Good
Winner: UN Women
Campaign: Child Wedding Cards
Agency: Impact BBDO, Dubai

Category: Outdoor
Winner: Magnum Ice Cream
Campaign: Find Your Summer
Agency: Lola MullenLowe, Madrid

Category: Print & Publishing
Winner: Coca-Cola
Campaign: Recycle Me
Agency: Ogilvy, New York