Citi's Bob O'Leary to chair Asian Marketing Effectiveness jury

The annual Asian Marketing Effectivess Festival is a joint venture between the organisers of Cannes Lions and Haymarket. The extension of the joint venture, which currently also runs Spikes Asia, was announced in August last year.

O'Leary, who returns for a second year as jury chair, joined Citi in 2006. Since then he has led a global campaign introducing Citi as the new company name and successfully guided the brand through the global financial crisis.

Speaking of O'Leary's appointment, Tim Waldron, managing director of Haymarket Media Asia, said, "His professional career is testament to his ability in ensuring global creative excellence and effectiveness, making him the obvious choice to preside over the jury."

O'Leary's resume includes working with top clients The Lance Armstrong Foundation, Time Warner Cable, Revlon and Chubb Insurance, and positions held at Pizza Hut and Saatchi & Saatchi.

Commenting on his appointment, O'Leary referred to last year's experience as a tremendous honour and an exciting, eye opening opportunity.

"The standard of entries was incredibly high and I look forward to seeing what is on offer this year. Most importantly however, the Festival provides a fantastic opportunity to celebrate together as a marketing community - see you this May in Shanghai,” he added.

Entries for the Asian Marketing Effectiveness Festival is now open, click here for more information and details on how to enter.