cannes lions
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Purpose-led ads lead to sales uplift for two in three brands
Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.
Spikes Asia 2025: In conversation with Mandy Neo
Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.
Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing
Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.
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An open letter to the men of advertising: Your seven-step plan to end sexual harassment
Cindy Gallop has spent years calling out the ad industry's darkest secret—systemic sexual harassment. Now, she’s fed up with empty promises and inaction: It’s time for men in power to step up, or step aside.
Lions Creativity Report 2024: Ogilvy Singapore and Colenso BBDO come out on top
Having won Singapore its first ever Grand Prix with the coveted Glass Lion for Change, Ogilvy Singapore is named Asia's agency of the year. Meanwhile, Colenso BBDO ranked as the top agency across the Pacific region.
Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
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