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SapientNitro relocates Torben Pheiffer from Munich to lead China office
SHANGHAI - SapientNitro is to relocate 15-year veteran Torben Pheiffer, a member of the German leadership team in its Munich office, to China as the MD of its office in Shanghai.
Festival of Asian Marketing Effectiveness announces 2013 jury
ASIA-PACIFIC - The Festival of Asian Marketing Effectiveness, taking place across 8-9 May in Shanghai, has announced the 50 industry specialists who will make up this year’s dedicated jury, which will be led by jury president Ajay Kaul of Lenovo.
Final round of judging kicks off for Asian Marketing Effectiveness Festival
SHANGHAI - Ahead of the Thursday opening of the Asian Marketing Effectiveness Festival, the final round of judging is underway today, with the jury led by president James Thompson from Diageo reviewing all shortlisted entries today.
Asian Marketing Effectiveness Festival opens for delegate registrations
ASIA-PACIFIC – The 2012 Asian Marketing Effectiveness Festival, which will take place in Shanghai in April, is open for delegate registrations.
Tim Broadbent presents the case for creative Asian advertising
SHANGHAI - In a particularly topical presentation, Ogilvy & Mather’s global effectiveness director Tim Broadbent outlined the case for creativity in advertising and asked why it was still largely lacking in Asia relative to the US and Europe.
Thoughtful Media's PT Black on navigating China
SHANGHAI - In the last session of the morning, PT Black, senior creative director for Asia-Pacific at Thoughtful Media, presented his learning and observations based on more than a decade of living and working in China.
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