Analysis Advertising Media
Matthew Keegan
Jan 27, 2025

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

Digital Media Awards 2025 winners revealed

3 Digital Media Awards 2025 winners revealed

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

No one talks about ads anymore: Have they lost their pop-culture charm?

6 No one talks about ads anymore: Have they lost their pop-culture charm?

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

7 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Mash names all-female executive team, shifts global HQ to Singapore

8 Mash names all-female executive team, shifts global HQ to Singapore

Out-of-phone: What happens when creator content leaves the feed?

9 Out-of-phone: What happens when creator content leaves the feed?

Bonds taps Robert Irwin to show how wild comfort down under can really get

10 Bonds taps Robert Irwin to show how wild comfort down under can really get

Related Articles

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
Mar 18, 2025
Joseph Arthur

Meta to begin testing Community Notes feature ...

Meta's fact-check fail is a threat to brand safety
Jan 9, 2025
Danny Molyneux

Meta's fact-check fail is a threat to brand safety

Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
Jan 8, 2025
Nikita Mishra

Ahead of Trump's second-term, Meta to scrap fact ...

Meta, Musk and the imminent death of brand safety
Feb 4, 2025
Fiona Salmon

Meta, Musk and the imminent death of brand safety

Just Published

M&A deals continued to decline in 2024: COMVergence
1 hour ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

OMD takes the lead as EssenceMediacom drops out of global rankings
The Knowledge
1 hour ago
Elena Lewis

OMD takes the lead as EssenceMediacom drops out of ...

At a holding-company level, Publicis Groupe breaks the $1 billion mark.

Women to Watch 2024: Sheena Liu, TVBS Media Inc
6 hours ago
Staff Reporters

Women to Watch 2024: Sheena Liu, TVBS Media Inc

Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.

When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab
6 hours ago
Diana Bradley

When brands become the villain: Lessons from Coffee ...

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.