M&C Saatchi picks outsider to be global chief executive for Passions and PR arm

Robin Clarke will work closely with Richard Thompson, chair of the specialism.

Robin Clarke: will join M&C Saatchi in the autumn
Robin Clarke: will join M&C Saatchi in the autumn

M&C Saatchi Group has hired Robin Clarke, global executive vice-president at cultural marketing agency 160over90, as the global chief executive of its Passions and PR specialism, a new role for the agency.

Clarke will join the agency’s executive leadership team in the autumn and report to the group’s global chief executive, Zaid Al-Qassab. He will also work closely with Richard Thompson, who is chair of the specialism.

In addition, Clarke will be responsible for M&C Saatchi Group's activities across its Sport and Entertainment businesses, as well as its PR business, Talk. He will collaborate with regional leaders to develop an integrated market approach and seek opportunities to grow M&C Saatchi’s presence in sport, music, film, lifestyle and other cultural engagement areas.

Clarke has almost 25 years' experience in the sports and entertainment industry. His career began in sports hospitality sales and has included roles at Starcom and Publicis Sport and Entertainment.  He joined 160over90 as senior vice-president international in 2018, working with brands such as DP World, Visa, AB InBev and Marriott.

Zaid Al-Qassab said: "We are delighted to welcome Robin. His extensive experience, strategic mindset and deep industry connections make him the perfect leader to drive our vision forward. We are confident that under his guidance, the Passions and PR specialism will continue to thrive and deliver exceptional results for our clients."

Clarke previously worked for M&C Saatchi in 2003 as senior business manager. 

He said: "I am incredibly excited to return to M&C Saatchi and lead the Passions & PR specialism. The agency's reputation for creativity and pushing boundaries is second to none, and I can’t wait to roll up my sleeves and get to work with the talented teams to achieve incredible things for our clients."

 

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.