mc saatchi
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
M&C Saatchi reveals AI tool that measures brands' 'cultural power'
The agency group rebranded on a global level last December.
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One year on: Running an indie and the price of independence
"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.
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M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
M&C Saatchi returns to organic revenue growth and improved profitability
First results under new group chief executive Zaid Al-Qassab.
Retirement campaign raises the bar for a life lived well
Ryman, the retirement community’s latest campaign created by M&C Saatchi, invites Australians to embrace the next chapter of their lives with freedom and luxury.
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