Advertising PR Branding The Information
Lucy Shelley
Dec 2, 2024

M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'

Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.

M&C Saatchi: New logo replaces ampersand

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

OMG taps Dentsu exec for Malaysia CEO position

6 OMG taps Dentsu exec for Malaysia CEO position

Beloved global creative leader Ari Weiss dies at 46

7 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

9 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

10 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Related Articles

Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’
The Information
Jul 16, 2024
Gideon Spanier

Zaid Al-Qassab is on a mission to change how ‘the ...

M&C Saatchi to appoint Zaid Al-Qassab as group chief executive
Feb 23, 2024
Gideon Spanier

M&C Saatchi to appoint Zaid Al-Qassab as group ...

M&C Saatchi returns to organic revenue growth and improved profitability
The Information
Sep 18, 2024
Ben Bold

M&C Saatchi returns to organic revenue growth and ...

Harry and Meghan partner M&C Saatchi on social media harms campaign
Aug 7, 2024
Alessandra Scotto di Santolo

Harry and Meghan partner M&C Saatchi on social ...

Just Published

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year
8 hours ago
Staff Reporters

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

Five by Five Global to deliver AI-powered campaigns in seven hours
9 hours ago
Nikita Mishra

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

BBDO launches new global vision to focus on bolder creativity & impact
13 hours ago
Staff Reporters

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

Is Elon Musk’s X winning back advertisers?
14 hours ago
Reem Makari

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.