M&C Saatchi launches HK Broadband campaign

“Each commercial targets a specific district in Hong Kong,” says group account director Tammy Sy of M & C Saatchi. “And we have added humorous elements relating to each district.”

Jade will feature all 18 commercials for the first three days of the launch, after which they will run several commercials randomly a night.

HK Broadband also provides WiFi and internet phone connection, among its services.

The ‘18 districts’ campaign is Saatchi’s fifth for HK Broadband, following its ‘De-sell phone line’ campaign and others. M & C Saatchi has held the HK Broadband account since May 2007.