Darren Woolley
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An AI lens on the marketing headaches of 2024
Privacy fracas, economic turmoil, and an attention-fleeting digital world—Trinity P3 founder and chief executive Darren Woolley asked AI to prioritise the pain points that dominated marketing agendas across Asia-Pacific in 2024. Here's his take.
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Woolley Marketing: An agency village can be the ...
Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.
Woolley Marketing: Why we must remember our target ...
"...But do you think following me around the internet and serving me ads often at a lower price offer will make me buy you? Junk is junk at any price," Woolley writes, pointing to the futility of chasing informed consumers.
Woolley Marketing: Is the path for media going ...
This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or outsmart the competition in a system rigged by tech giants?
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Woolley Marketing: To ban or not to ban advertising?
From sugary drinks to gambling, calls for ad bans are growing louder. But is silencing the messenger really the answer? Darren Woolley argues for a more nuanced approach to tackling societal ills.
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GARM vs X: A case of good cause, bad execution
"Advertisers have a responsibility to act in the best interests of their shareholders and customers, but that does not give them the right to flout anti-cartel laws," argues Darren Woolley, highlighting the complexities of brand safety in the wake of GARM's dissolution.
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