KUALA LUMPUR - Leo Burnett & Arc Singapore have been appointed as the brand and digital agency-of-record for Max Factor, which just launched in Malaysia.
Max Factor, a brand under Procter & Gamble, will be distributed locally by Star Asia Malaysia.
Malaysia became the 75th market worldwide for the Max Factor brand with a star-studded launch event featuring celebrities such as Melissa Indot, Mizz Nina and Jay Menon at Luna Bar in Menara Pan Global.
Fabio Stefani, Max Factor director for Asia said that Max Factor will inspire Malaysian women to realise their own personal beauty to the fullest.
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