malaysia
How young Malay-Muslim women are spending and consuming
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
How to take the guesswork out of Ramadan marketing in Malaysia
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.
40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka
Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.
100 Plus rebrands as daily hydration drink in Malaysia
Developed in partnership with Havas, the campaign aims to move 100 Plus away from being associated as merely an isotonic drink to be taken after sports.
40 Under 40 2024: Su Ling Chan, MBCS
Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.
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