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Indian multinational Mahindra Group appoints APCO as US agency of record
The agency will support U.S. awareness, including tech consulting company Tech Mahindra and agriculture brand Mahindra Ag North America.
AI search platform Perplexity names UM media AOR
EXCLUSIVE: The IPG media agency will handle media buying for the burgeoning AI company while supporting the development of its ads business.
Twitter splits with consumer PR AOR
Autumn Communications started working with Twitter in September, but the partnership ended this month amid turmoil at the social media company.
ViiV names Havas Health & You its single global AOR
In an internal memo, HH&Y CEO Donna Murphy characterized the assignment as the year’s “biggest pitch in our industry.”
Norwegian Cruise Line sets sail with Digitas as global media AOR
Digitas will handle the cruise line’s media business in the U.S., Europe, Australia, Asia Pacific, Latin America and Brazil.
Essence bags media AOR for Carousell
The agency’s scope of work includes brand and performance marketing in Singapore, the Philippines and Hong Kong.
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