EXCLUSIVE: The IPG media agency will handle media buying for the burgeoning AI company while supporting the development of its ads business.
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Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.
The campaign was created in collaboration with Adam & Eve/DDB.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.
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