Staff Reporters
Jun 24, 2013

Marketing2020: Your opinions needed

Campaign Asia-Pacific and global marketing consultancy EffectiveBrands would like to invite you to participate in the worldwide Marketing2020 study, which aims to address how marketing can best focus and organize to support business growth. (And you could win an iPad Mini.)

Marketing2020: Your opinions needed

Marketing2020 is a comprehensive and global marketing study that will define how future proof marketing can best focus on strategy, structure and capability to support business growth. Over 250 CMOs worldwide have already contributed to the study through vision interviews.

Specific topics in the survey include:

  • The role of marketing in delivering the business strategy
  • The best way to structure the marketing department
  • How to build the capability—equipping the marketing function for success
  • How to emulate the leadership skills, competencies and behaviors of winning CMOs

The Marketing2020 survey will take about 20 minutes to complete, and your answers will be kept in the strictest confidence. Please click here to start the survey.

In appreciation for your participation, every respondent will:

  • Receive a report of key Marketing2020 findings
  • Have the chance to win one of over 250 prizes including 5 exclusive Marketing2020 iPad Minis

Marketing2020 is a collaborative effort between the ANA, EffectiveBrands, the World Federation of Advertisers, Spencer Stuart, Forbes, Adobe, and MetrixLab. For more information about the initiative, please visit www.marketing2020.org.

START THE SURVEY NOW >

 

 

Source:
Campaign Asia

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