effectivebrands
Brand-building series: What separates a good brief from 'good grief!'
In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, shares some tips on developing a brief, delivering a briefing, and evaluating creative work.
Brand-Building Series: Avoid the jungle brief, the prison brief and other pitfalls
In our continuing brand-building series, Hugo Saavedra, senior consultant with EffectiveBrands, shares some tips on what to do—and avoid—when developing and delivering a winning brief.
Marketing2020: Your opinions needed
Campaign Asia-Pacific and global marketing consultancy EffectiveBrands would like to invite you to participate in the worldwide Marketing2020 study, which aims to address how marketing can best focus and organize to support business growth. (And you could win an iPad Mini.)
Brand-Building Series: Position your brand to win
In our continuing series of brand-building articles, Cyrex Li, consultant with EffectiveBrands, outlines the key elements that define a winning brand positioning.
Brand-building series: Figure out your brand's purpose in life
In our ongoing series on brand-building, Hugo Saavedra, senior consultant with EffectiveBrands, explains why brands today must have a meaningful purpose and how they can begin to approach the challenge of defining one.
Helen Duce promoted to president Asia-Pacific for EffectiveBrands
SINGAPORE - Marketing consultancy EffectiveBrands has promoted Helen Duce to president of Asia-Pacific. Duce was a senior partner and founded the firm's London office.
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