research
How young Malay-Muslim women are spending and consuming
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
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What marketers can learn from Gen Z cultures across Asia
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
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Singapore’s C-suite bet big on gen AI, but face stiff challenges
Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.
Slowdown in China’s media-buying costs to continue in 2025: report
New predictions by Ebiquity show that China’s economic downturn and cautious marketplace are contributing to a continuous decline in media spend.
Burnout and depression on the rise in adland despite hybrid work
A new ANZ study has found that professionals in adland report being depressed and burnout regardless of where they're working from, and that mental health strongly correlates with age.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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