Jyoti Rambhai
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McKinsey steps into performance marketing with ET ...
The deal comes after a two year strategic partnership with the agency, in which the pair worked together to test out various pilots in countries including India, Indonesia and Japan.
E-commerce specialist Channel Bakers acquired by Havas
Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.
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Meta introduces ads on Threads
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.
Trump signs order to delay TikTok ban for 75 days
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
Links in Google AI Overviews ‘will likely become ...
Like its rivals, Google’s new platform offers a more personalised search experience, but what does it all mean for brands? PMW spoke to marketers to find out.
Is the industry in a ‘paralysis’ of measuring ...
With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.
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