marketing
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
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Why B2B influencers are an essential spend for marketers
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
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Inside the collapse of Indonesia’s most promising creative network
EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.
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Digital Media Awards 2025 winners revealed
Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work in mobile and beverage advertising.
In the age of AI, standing still is moving backward
AI isn’t taking your job, but it is rewriting the brief. Zach Kitschke, global CMO at Canva reveals how ambitious marketing teams are moving from surface-level experimentation to lasting strategic change.
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Are search engines evolving into personal assistants?
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
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