Analysis News Advertising Media Marketing The Knowledge
Elena Lewis
Mar 5, 2025

Indie agencies gain ground globally, PMG tops rankings

Meanwhile, a confidential independent won the $200 million Shanghai General Motors media account in March.

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts
Join Now
Sign in

or call +852 2122 5222
or email subscriptions@haymarket.asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

VML & Ogilvy Japan names co-CEOs

1 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

2 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

3 Meta's APAC chief Dan Neary steps down after more than a decade

Agency Report Cards 2024: We grade 25 APAC networks

4 Agency Report Cards 2024: We grade 25 APAC networks

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

5 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Why so many are leaving adland to embark on 'solopreneurship'

6 Why so many are leaving adland to embark on 'solopreneurship'

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

7 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Hari Raya 2025: The APAC campaigns you need to see

8 Celebrate Hari Raya with these heartfelt and creative campaigns

We Are Social appoints APAC CEO, launches Thailand office

9 We Are Social appoints APAC CEO, launches Thailand office

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Will retail media live up to the hype?
The Knowledge
Jan 31, 2025
Kate Magee

Will retail media live up to the hype?

The new rules of sports sponsorship
The Knowledge
Nov 4, 2024
Kate Magee

The new rules of sports sponsorship

AAR: Media new business falls 4% in H1 but bucks industry-wide double-digit decline
The Information
Jul 17, 2024
Ben Bold

AAR: Media new business falls 4% in H1 but bucks ...

The7stars nabs top spot in indie agency league after Oak Furnitureland win
The Knowledge
Aug 30, 2024
Elena Lewis

The7stars nabs top spot in indie agency league ...

Just Published

Women to Watch 2024: Nana Cao, BBDO
6 hours ago
Staff Reporters

Women to Watch 2024: Nana Cao, BBDO

Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.

How the tariff war could strengthen Apple's ties with India
7 hours ago
Staff Reporters

How the tariff war could strengthen Apple's ties ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.

Unsanitary practices at Abbott's baby formula factory whose shutdown behind mass shortages
7 hours ago
Heather Vogell

Unsanitary practices at Abbott's baby formula ...

Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.

Aldi redefines value with humour, hi-vis, and hommus
8 hours ago
Ad Nut

Aldi redefines value with humour, hi-vis, and hommus

In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.