EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
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The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Activation features two games based on the history of the LGBTQ+ movement.
Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.
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Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.
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