Social’s climb continues, becoming the only discipline to experience year-on-year growth.
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With a mandate that includes operations, commercial and aviation, Watono measures up to the challenge posed by the scope of her role.
Would you get tattooed in exchange for a Whopper?
Ang Chong Lee talks exclusively to Campaign about why he decided to take a bet on Singaporean athlete Maeder, and the opportunities in sports marketing for brands.
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A tongue-in-cheek TikTok video has become a global marketing sensation. But with TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.
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