Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 2, 2010
Increasing the scope of competitors can increase profits
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Aug 10, 2023
IPL streaming rights loss in India drags on ...
Just Published
PROMOTED
12 hours ago
How Shopee is powering the next wave of content-driv...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
13 hours ago
Women to Watch 2024: Margaret Key, MSL
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
14 hours ago
Bonds taps Robert Irwin to show how wild comfort ...
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Information
17 hours ago
Common Interest acquires Amplify to 'empower ...
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.