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Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
Skechers teams up with Mumbai Indians
Signs on as an official kit partner for WPL and IPL
Puma and Delhi Capitals team up for WPL and IPL
The sports brand signed a multi-year deal as the official kit partner for Delhi Capitals, aiming to further its footprint in the cricketing landscape.
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IPL streaming rights loss in India drags on Disney's Q3 results
Disney+ subscribers dropped for the third straight quarter, mostly driven by losses in its India business.
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Buzz around the IPL 2023 grew by 44%: Wavemaker report
Tata leads the 'buzziest brands' ranking, while JioCinema's film tops 'most viral ad' during the tournament
In reverse decision, Vivo set to leave as IPL lead sponsor
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
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