indian premier league
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
Vivo to continue as lead sponsor for the Indian Premier League
The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China
IPL to review Vivo, other sponsorship deals after Indo-China border tension
Vivo had taken over sponsorship rights from Pepsi 2016.
Indian Premier League evolves into platform brands can't ignore
The energy and story of the IPL is now building strong momentum. Brands need to raise their game too, treating the IPL as a strategic opportunity—not just a tactical no-brainer.
Twenty3 selected to handle PR, media duties for Melbourne Stars
MELBOURNE - Sport and entertainment marketing consultancy Twenty3 Group has been appointed as the PR and media agency for cricket team the Melbourne Stars.
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