cocacola
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Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
It's time we stopped treating Gen AI like our dirty little secret
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
Will the Coca-Cola ad deter brands from using AI in film?
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
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Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in
As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.
Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’
Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
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