News Advertising Marketing Creativity
Vinita Bhatia
Feb 24, 2025

Creativity isn’t just about storytelling—it’s about impact: Josy Paul on BBDO’s bold new chapter

As BBDO launches Do Big Things, its first global repositioning in nearly three decades, the chairman and chief creative officer of India unpacks how the agency’s new direction champions purpose-driven creativity, cultural relevance, and ideas that spark real-world change.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

7 Too old for the party, too young to leave—the paradox of middle age in advertising

Why so many are leaving adland to embark on 'solopreneurship'

8 Why so many are leaving adland to embark on 'solopreneurship'

Publicis scoops Coca-Cola media in North America

9 Publicis scoops Coca-Cola media in North America

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

10 US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

Related Articles

BBDO’s Andrew Robertson becomes chairman, Nancy Reyes elevated to worldwide CEO
Aug 15, 2024
Bailey Calfee

BBDO’s Andrew Robertson becomes chairman, Nancy ...

'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start
Mar 7, 2025
Minnie Wang

'It's never been a better time': BBDO's global ...

24 hours with… Josy Paul
Dec 13, 2023
Campaign India Team

24 hours with… Josy Paul

Creativity is the return gift of empathy: BBDO's Josy Paul
Jun 27, 2022
Raahil Chopra

Creativity is the return gift of empathy: BBDO's ...

Just Published

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
9 hours ago
Elizabeth Wiredu

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

Elon Musk’s xAI acquires X for $33 billion
9 hours ago
Joseph Arthur

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

WPP removes references to DEI in latest annual report
9 hours ago
Alessandra Scotto di Santolo

WPP removes references to DEI in latest annual report

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.

Women to Watch 2024: Lulu Raghavan, Landor
16 hours ago
Staff Reporters

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.