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Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
The campaign by Havas London will run across APAC, EMEA and North America on TV, broadcaster video on demand, social media, audio and digital and OOH.