Creativity
Why Snap’s creative chief is doubling down on ephemeral content
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
Droga5 names Tara Ford London CCO as global creative line-up evolves
During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
Oat-of-here: Oatly’s top creative exits—with one last jab at milk
Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Heineken wants you to crack open a cold one… for your face?
The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.
Creative Minds: Edward Cheung was lured into advertising by catchy TV jingles
Edward Cheung's creative journey began with getting hooked on advertising via jingles and has seen him help create one of China's most celebrated campaigns.
Australia claims top-three spot in 2025’s first indie new-biz league
Campaign Red’s first league table of the year highlights regional shifts, with Australia entering the top three on the back of a major win from Renault Motors.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
AI is not the villain, the demand for ‘virality’ is
When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
.png&h=268&w=401&q=100&v=20250320&c=1)
Celebrate Hari Raya with these heartfelt and creative campaigns
More of the year's most compelling Hari Raya campaigns from Petronas, Grab Malaysia, RHB, McDonald's, and Farm Fresh, among others.
.png&h=268&w=401&q=100&v=20250320&c=1)
Creativity has been under attack for years. How do we bring it back?
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.
Bankwest’s new brand platform is playful, relatable, offbeat
Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.
Forsman & Bodenfors' new global CCO on how creativity and inclusivity drive her vision
Justine Armour discusses her approach to leadership and her plans for expanding the agency’s global impact.
Mentos unleashes 'Fizzooka' rocket launcher for Fortnite Creative
Campaign was created by BBH London.
Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.
Chinese creative legend Tomaz Mok: ‘No relationship between awards and business growth’
In an exclusive interview with Campaign in Shanghai, the former McCann veteran gets candid about the obscurity of international awards for Chinese work, leaving a big network after 36 years, and his advice for young talent.
.png&h=268&w=401&q=100&v=20250320&c=1)
In marketing, it is better to be interesting than right
Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.
Cheil and Digitas take home top honours at Kam Fan Awards 2024
Hong Kong’s biggest night in advertising celebrated bold creativity and industry excellence, with top honours awarded across agencies and brands. Here’s a breakdown of the key winners.
Thai influencer walks out of KFC ad mid-set
In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Creative Minds: Michelle Chen finds both rebellion and a refuge in creativity
BorderX’s Michelle Chen gave up a life of science for the thrill of growing brands with words.
A cat-adoption drive for cat haters
Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
