Analysis Opinions Advertising Technology
Nick Graham
Jul 4, 2024

As Google explores AI-powered search, doing nothing isn’t an option

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?

Nick Graham, Senior Consultant at Kepler dives deep into the potential of AI-powered search, and analyses its potential implications for search more broadly.

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