Technology
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
Stand guard: Protecting your brand from the hidden risks of AI
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.
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Meta introduces ads on Threads
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.
Netflix targets double ad revenue by 2025
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.
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Cindy Gallop calls for adland to wield financial power against tech giants
“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.
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TikTok turns lights back on after assurances from president-elect Donald Trump
The Chinese-owned social platform went dark on Saturday night after months of debate with the Supreme Court.
Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms
The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
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Meta's shameful conduct policy is a 'green light' for erasing queer voices
Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.
Campaign Asia-Pacific launches 50 over 50 awards
Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.
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TikTok ban looms: Meta and YouTube positioned to gain
With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.
Bracing for a ban: What to know about a world without TikTok
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
Martin Sorrell: 'The role of a CMO has got easier'
The former chief executive of WPP spoke at CES 2025.
UK competition watchdog to investigate Google’s search and search advertising services
The Investigation aims to assess whether Google's services deliver favourable outcomes for people and businesses.
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Why you shouldn’t ignore search everywhere optimisation in 2025
As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.
TikTok launches Messaging Ads in Asia Pacific
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
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The shocking things you can now say on Meta's platforms
As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.
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TikTok encourages brands to ‘take more exciting creative risks’ in ads
Platform identified trends including ‘tapping into girlhood’ and working with more content creators.
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Meta's fact-check fail is a threat to brand safety
The tech giant’s move to abandon fact-checking on its platforms could significantly affect brand trust and consumer perception, argues Danny Molyneux of Claxon.
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Why Meta’s pivot on fact-checking is the right move
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
Former Dentsu China CEO Deric Wong joins EternityX
EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.
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