Technology
Women to Watch 2024: Meet the exemplary women in APAC marketing and communications
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
X signs partnership with PubMatic to boost ad revenue
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
DOJ to recommend Google sell off its Chrome browser: Report
The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
YouTube enhances Shorts brand options for social campaigns
New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.
Tech on Me: Political tension meets platform drama
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
SearchGPT: How to adapt for the AI search engine era
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.
MediaSense buys R3 as it eyes global client opportunities in creative
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
X to rival ChatGPT by testing a free version of its AI chatbot
Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.
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How Trump's presidency will reshape the global tech order
The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.
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South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Generative reality and the new dimension of creativity
Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory experiences.
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Indonesia bans iPhone 16 sales over lack of local investment
Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.
Meta beats analyst estimates in Q3 earnings report
However the company noted slowing ad revenue growth in the Asia-Pacific region.
Alphabet posts 15% revenue increase for Q3
The company pointed to AI as a bolster to its growth.
Verystar’s OmniCRM clinches Tech MVP for 2024
Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.
Controversial new Meta tool optimises campaign performance without notifying advertisers
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
Haleon debuts AI-powered screener to make advertising more inclusive
Haleon’s pilot run of the screener analysed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.
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Google announces additional AI-powered PMax updates for peak season
The adtech giant hopes to support its advertisers as they navigate the ‘golden quarter’ with the introduction of enhanced asset testing, video performance and campaign management tools.
Spotify partners with The Trade Desk to test its own ad exchange
New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.
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