Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Nov 30, 2023
Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Aug 27, 2024
McDonald's taps Yum Brands veteran for Asia CMO role
May 16, 2023
Asia-Pacific Power List 2023: Eugene Lee, McDonald's
Jan 23, 2025
Spikes Asia 2025: Behind Leo Burnett Taiwan’s ...
Just Published
5 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
6 hours ago
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
The Information
6 hours ago
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
The Information
6 hours ago
Agency Report Card 2024: Publicis Media
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.