Move and win roundup: Week of October 14, 2024

Wavemaker Australia has unveiled three new moves to boost its strategic expertise in Melbourne.

• Wavemaker Adelaide strategist Stephen Drawbridge has joined the Melbourne office as strategy partner. He will work with numerous clients in addition to Mondelez. Prior to this, he spent more than five years at the Adelaide office.
• Kristy Kinzett, head of digital, Melbourne, has been promoted to managing partner. Kinzett will bolster integrated digital and performance thinking on all of the agency’s campaigns.
• Steve Thornton has been elevated from Mondelez’s planning director to head of planning, Melbourne. He was previously working at Carat and iProspect based in the UK, and moved to Wavemaker in Australia in 2019.

The Australian Traffic Network (ATN) has appointed Karen Holmes as national sales director and Wade James as group sales director, in Victoria and South Australia respectively. ATN, part of the ASX-listed Global Traffic Network Group, is one of Australia’s largest broadcast media advertising platforms.  Ahead of an imminent rebrand, ATN has appointed Holmes and James to work with media agency and direct advertising partners. Holmes joins ATN from Are Media where she was national sales director. Reporting to Holmes, James joins ATN from oOh!media, where he was national head of sales, agency.  

Ayushakti hands over its PR and communications mandate to Treize Communications. As part of the mandate, Treize Communications will be handling the offline and online PR for Ayushakti and their co-founder Smita Naram. The agency will be responsible for getting her featured in a timely and strategic manner in new-age media outlets.  Ayushakti is an Ayurveda company founded by Naram in 1987. 

Marketing trio Duncan Allan, Cameron Roberts and Tom O’Connor have joined forces to launch independent media agency, Fourteen10. Fourteen10 will specifically target growth-oriented challenger brands. The agency’s foundation clients include investment platform Stake; travel insurance company Fast Cover; men’s healthcare brand Mosh; fintech accelerator Archie; and salary advance company Wagetap. Allan worked at Google and MediaCom. Roberts was head of strategy at Ryvalmedia and also worked at UM and MediaCom.